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Personal Brand Equity
I spent the better part of an afternoon recently having a conversation with someone on my Southwest flight back from the East Coast. Like many of us who travel frequently, I was bored, restless and...
View ArticlePersonal Branding Is Not A Hobby
Building your personal brand is not easy. Beyond all the hype and success stories that you read and hear about, it is a grind. I often compare it to trying to find a light switch in a dark room that...
View ArticlePersonal Branding is Not Optional
I had the opportunity this past week to speak to a group of entrepreneurs about personal branding. As you might imagine, I was delighted to share my experience and its significance with the large...
View ArticlePersonal Branding & Corporate Branding: Same Concepts Apply
Approximately 15 years ago, Tom Peters wrote “The Brand Called You” in Fast Company. At the time, it seemed an odd concept of sorts in connecting the term “brand” with an individual. Looking back,...
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Personal Branding Secret Sauce
I am so very lucky. I have the opportunity to travel the country and speak about personal branding to a variety of people from various teams, groups and organizations. It is a topic that I am...
View ArticleMy Personal Branding Breakfast Club
I had the pleasure of spending an entire day recently at a local coffee shop due to a power outage at my office. As you may have guessed, the mere thought of being without Internet access was...
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